Welcome To The Italian Heritage Newsletter English

ItalyRooting Consulting is a Rome-based organization specializing in roots culture and tourism with partners in Italy and abroad among selected scholars, researchers and professionals in anthropology and genealogy, as well as consultants of Italian origin abroad and tour operators trained and specialized in different regions of emigration. We also have a training program curated by the newly formed International ItalyRooting Academy as part of the International ItalyRooting Lab, an international laboratory of culture and root travel, an emanation of ItalyRooting, aimed at the entire tourism, cultural and production chain. 

Letizia Sinisi is the founder and creative manager having always been focused on the study of the dynamics that animate the communities of Italian descendants abroad and having been involved for years in the design of memorable experiences of returning to the roots in the exclusive Rooting style of travel, as well as being immersed in the Italic cultural roots that complete the differentiating offer.

In November 2021, she published an operational manual entitled "Roots Tourism an Opportunity to Start Again with Rooting Experience Planning®," under the sponsorship of ENIT and Federturismo, which describes the phenomenon and the field-tested model for the implementation of products and services in an innovative development strategy addresses.

Rooting is a travel style of discovering roots, but it is first and foremost a "culture of roots," genealogical and Italic, without which the trip remains a "vacation," understood as transit and summary knowledge of places, and not an Experience of true multi-sensory "fullness" for guests who want to feel "Italians among Italians" or "Italians by DNA" because of a need for identification and active participation in the identity values of each place, starting from contact with the people who live there. 

We have specific communication and in-depth protocols, procedures and tools through which it is possible to give the whole journey an ad hoc connotation thanks to the entrepreneurial fabric we are going to enhance. Below you will find links to several demonstration videos of Roots Journeys curated in Rooting style in various regions of Italy that involved cultural, production and tourism enterprises that were properly trained, including video makers.   These are customizations inserted on standard itineraries that are as a whole enriched and harmonized by the guest's motivation, narrative methodologies and quality of experiences

The term “Rooting” has been coined to express the quality, characteristics, and authenticity of the experiences that take people to the roots of Italy. All our service offerings are designed using our innovative and proprietary Rooting Style, which caters to those of any ethnicity that have an affinity for and appreciation of Italian lifestyle.  Today's tourism is going more and more in the direction of experiences and Rooting is a travel philosophy in which travel to Italy itself is the Experience.

The multiple possible applications  of Rooting travel style give way to innovate the offer by addressing all generations of descendants as well as to be able to provide both family trips-events (from two people onwards) and the so-called group "Memory Rooting Tours" whose design, while having a standard base, may vary depending on the "motivation" we are going to identify.

Memory Rooting (group trip-event with Memory Day within it) lowers costs and makes the offer very modular while leaving the contents of trips you have already sold unchanged.

The Memory Day is an interactive day in which we festively dress up an identified historical structure (e.g., farmhouse, baglio, noble house) and go back in time, a kind of historical re-enactment that depending on the group and time of year (origin, age, stories and motivations) provides, in an interactive and engaging mode of communal sharing, a) an in-depth historical part (about emigration), b) a rural and artisan practice (with hands-on demonstrations on site by real farmers and/or artisans), c) an actual celebration for their return, then a kind of wedding of yesteryear with final music and dancing.

For small family groups the most requested experience is the Family Rooting Event, we invite you to view as an example the following clips of Family Rooting experiences we designed and curated in the last years in different Italian regions:

The Family Rooting Event (1 or 2 days) can be planned before the beginning of the group tour or as a post group extension.   

Both “pull” and “push” types of collaboration are possible.

Subject on your organization we might provide your booking office predefined forms with preliminary questions to gather certain important data needed to make the travel experience memorable. You could also create a vademecum for the benefit of the booking office to interface with us from enquiry to performance.

What makes us different in roots tourism:

- first in Italy in giving a structured and systemic shape with a territory development format;

- management skills consolidated over the years in an international context and more than

  15 years in the field of roots tourism;

- high quality standards and 100% excellent feedback from Clients;

- ideation of Rooting, 360-degree Roots culture applied to tourism;

- creation of a replicable format and communication protocols with the Client;

- project management and educational teaching experience;

- network of representatives and reference experts in the various continents of

  Italian emigration, all Italian descendants and embedded in every context of the

  social, cultural and tourist life of the country in which they reside;

- project inserted in a context of italics culture;

- publication of a technical operational manual on the subject.

ItalyRooting has important partnerships with municipalities, the major travel organization Destination Italia and Confcommercio, the confederation representing all operators of the travel profit chain.

In Brasil ItalyRooting is partner to Pittoresca for the first Pittoresca Made in Italy Award and TV Format 2024.

For more information please contact:

Italy: Letizia Sinisi [email protected]